Actress Swara Bhasker, opening up on ‘boycott Bollywood’ trend on social media, said the ‘bring down Bollywood’ brigade is running a small industry of its own. “They’re profiting from it. All these Twitter handles. It’s like an industry on its own,” she added. “A lot of negative hysteria has been generated around Bollywood…and…a lot of it is lies,” said Swara.